From a possibility to a first step
Give your idea
a little shape.
Three prompts to make the opportunity clearer. You’ll leave with a short brief to use on your own or bring into a conversation.
A starting point, ready to keep
Your experiment brief
Your answers, brought together. This is a working brief, not a project submission.
- The question
- The people it could help
- A useful first result
Choose one small test
Make the simplest version someone can try. Ask what helped, what was unclear, and what they would do next. Use that evidence to decide whether to develop, change, or set the idea aside.